Question 1

What proves people will actually use this?

Accepted Answer

Our early usage patterns show consistent engagement at key emotional moments — before dining, shopping, socialising, or entering premium spaces. Fragrance is a fast, proven mood‑elevator, and guests naturally gravitate toward anything that boosts confidence in the moment. The behaviour is instinctive, repeatable, and aligns perfectly with high‑traffic environments.

Question 2

Why would venues pay for this or give you space?

Accepted Answer

Because we’re not asking them to pay — we’re giving them a new revenue stream. Our units require no staff, no training, and almost no operational input. Venues gain incremental revenue, improved guest satisfaction, and a differentiated luxury touchpoint without lifting a finger. It’s a commercially attractive, zero‑effort amenity.

Question 3

What stops someone else from copying this?

Accepted Answer

Our defensibility comes from three areas:
1. Brand positioning — we’re not selling perfume; we’re selling wellbeing and confidence.
2. Operational model — our supply chain, refill system, and placement strategy are optimised for scale.
3. Venue relationships — once we’re installed, we become part of the guest experience, making displacement unlikely. Competitors can copy hardware, but they can’t easily replicate the ecosystem.

Question 4

What are your margins?

Accepted Answer

Our model is intentionally high‑margin. Operating costs are low, servicing is minimal, and each use generates strong gross profit. As we scale, margins improve further due to bulk purchasing, route optimisation, and multi‑unit placements. It’s a classic low‑touch, high‑return model.

Question 5

How do you scale this without operational headaches?

Accepted Answer

We designed the model for simplicity. Units are compact, easy to install, and require minimal servicing. Refill cycles are predictable, and multi‑unit placements within a venue reduce operational overhead. This is a hardware‑enabled service that scales horizontally with very little friction.

Question 6

What’s the real financial upside for venues?

Accepted Answer

Better‑feeling guests spend more. When confidence and mood improve, dwell time increases, purchasing behaviour strengthens, and satisfaction scores rise. Our service enhances the emotional quality of the venue, which directly impacts revenue. It’s a wellbeing‑driven profit centre.

Question 7

What if usage drops over time?

Accepted Answer

Fragrance is a habitual behaviour. People refresh before meals, meetings, nights out, or social moments. Our placement strategy ensures we’re positioned exactly where those moments occur. And because the experience feels premium and accessible, repeat usage remains strong.

Question 8

Why now?

Accepted Answer

Venues are actively searching for new ways to differentiate and increase revenue without adding staff or complexity. At the same time, consumer focus on mental wellbeing and self‑presentation is at an all‑time high. We sit at the intersection of these two accelerating trends.

Question 9

What’s your long‑term vision?

Accepted Answer

To become the leading wellbeing‑through‑fragrance touchpoint in hospitality, retail, and lifestyle environments. We’re building a category — not just a product — and the long‑term value lies in scale, brand equity, and data‑driven placement optimisation.

Question 10

Why are you the team to build this?

Accepted Answer

Because we understand both sides of the equation: the emotional psychology behind confidence and the commercial realities of venue operations. We’re building a brand that feels luxurious, purposeful, and behaviour‑driven — and we’re pairing it with a business model that’s simple, scalable, and financially compelling.

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